Yeah, lick that pumpkin!

One of my commenters asked the other day: "What did you think of the PETA ad for the Superbowl that was rejected? I thought it kicked ass."

Well, yeah, it did kick ass.  And a few other body parts as well.  I saw it a week or so ago, and thought about posting it, but had mixed feelings about a commercial that promotes vegetarianism via female titillation and was clearly designed to be rejected and therefore garner publicity (which is why PETA makes the video readily available to the public).

Here it is, if you really wanna see (and um, slightly NSFW):

'Veggie Love': PETA's Banned Super Bowl Ad

Anyway... it is sexy, and hot, yes.  And man, does it ever put vegetables in a new light.  And it doesn't take itself too seriously, which is kinda nice, considering that the women in the video are sexual placeholders.

So in terms of a spot that 1) gets your attention 2) sears itself into your memory 3) effectively promotes its message: veggies=sexy, it works.

But in terms of any real substance, I wasn't that crazy about it.  There wasn't anything particularly new or exciting that we haven't seen already -- I'm still fuming over the GoDaddy spots of a few years ago.  (BTW, did y'all hear about the lawsuit against Hooters?  A group of men are suing for gender discrimination because they weren't hired as servers -- Bwahaha!)

But then again, if it's really designed for a Super Bowl slot, then it fits right at home with all the other masculine humor lite that we see during football games.  So yay for PETA, I guess.

What do y'all think?

Comments

[Bert]

Peta seems to have a long history of trying to advocate for animals by... objectifying women. Riiiight. That makes a ton of sense.

[Lara]

I liked it, and it is exactly what other companies show during the super bowl, so I don't see why it was banned. Acctually, it's exactly like a Victoria's Secret ad. Except with veggies. Men are stupid. And so are women who are offended by things like that. They need to lighten up.

[Keri]

yuck. it actually repels me from eating veggies. i'll never be able to look at a pumpkin, broccoli or asparagus as veggies ever again-they are forever seared in my mind as sex toys.